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For it to work, you'll need to create a new Incoming Webhook, and set some environment variables on your pipeline:


Then, you can add something like the following to your .goreleaser.yml config:

# .goreleaser.yml
    # Whether its enabled or not.
    # Defaults to false.
    enabled: true

    # Message template to use while publishing.
    # Defaults to `{{ .ProjectName }} {{ .Tag }} is out! Check it out at {{ .ReleaseURL }}`
    message_template: 'Awesome project {{.Tag}} is out!'

    # The name of the channel that the user selected as a destination for webhook messages.
    channel: '#channel'

    # Set your Webhook's user name.
    username: ''

    # Emoji to use as the icon for this message. Overrides icon_url.
    icon_emoji: ''

    # URL to an image to use as the icon for this message.
    icon_url: ''


Learn more about the name template engine.